About us

Roy Hegreberg is the visionary behind Norway Bike Experience. Cycling has shaped his life, and he spent 10 years as a professional cyclist before he retired from the professional circus in 2011. He boasts 12 Norwegian Championship medals and has represented Norway in three World Championships. In 2012, he founded the Tour des Fjords, which later evolved into the Tour of Norway.

Roy also manages the continental team Team Drali – Repsol. Whether it’s for transportation, fitness, competition, or pure enjoyment, Roy’s passion for cycling is unmatched. As a proud ambassador for the Stavanger region, he’s excited to show off its beauty from the seat of a bicycle. With his wealth of experience, Roy has countless stories to share, and he’s always happy to chat on the ride.

Fredrik has been an active cyclist all his life and has spent thousands of hours on the bicycle and many of those hours are on the same routes that Norway Bike Experience uses. Fredrik started his professional career in 2011. He started for Team Østerhus – Ridley and later he visited the French team “Delko Marseille Provence KTM” before retiring as a professional cyclist in 2018 when he was in the team “Coop – Repsol”.

Fredrik still has great passion for cycling and he now works as race leader for the Tour of Norway cycle race when he is not busy guiding cycle tours for Norway Bike Experience. Fredrik is a humored guy who loves to show off himself, so it's never boring with him on tour!

Tore André has been passionate about cycling for over half his life. Having lived in Stavanger for several years, he knows many of the area’s hidden gems like the back of his hand.

Tore André works as the communications manager for the Team Drali – Repsol cycling team, which he used to compete for when he was a proffessional cyclist, and the Tour of Norway. He loves capturing photos and videos during rides, and you could say he lives and breathes for two-wheeled adventures! If you’re looking for training tips, Tore André is the perfect person to ask.

Helmer loves the simplicity of a bike ride and never gets tired of exploring roads and friendships from the bike seat. He`s best moments on the bike are when the scenery makes you speechless and the climbs make you breathless. As a profession he works with travel behaviour and how to get more people on their bikes for every day purpose. As a guide he knows how to motivate and entertain, but also knows when to let you and nature alone to connect. Helmer has experience as cycling coach and as a former Haute Route Ambassador he has experience from organizing group rides in stunning landscapes in Europe and Norway.

Kjetil has been passionate about cycling throughout his adult life, both in the woods and on the road. As a training motivator in one of Stavanger's local cycling clubs, he has extensive experience leading groups all over Rogaland.

Kjetil has a professional background as a photographer, and that background comes in handy when we are out on a trip and the memories need to be documented and immortalized through the lens. In addition, Kjetil is a skilled mechanic, so we never have to worry about mechanical problems when he is on a trip.